• Do It Yourself Marketing

    Christine Taylor - Christine Taylor

    Christine Taylor

    Today’s business climate has forced everyone to stretch the budget a little further and look for creative ways to save money. Sometimes that means trying to “do it yourself” in certain areas. While it may not be wise for a layman to take on compliance and legal concerns or accounting and taxes, small business owners can usually get away with attempting marketing and branding on their own. Professional services will definitely return professional results, but with the right know-how and some out of the box thinking, a dealer can get some great results.

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  • How to Sell With the “Millennial Sales Person”

    A.J. Ager - Joe Ferguson Buick GMC

    A.J. Ager

    When I got into this business in the late 90’s I had an aged sales person come to me and tell me that people come on to the lot saying, “Show me a way!” All you have to do is listen to them, they will tell you how to sell them a car, and sell them on why they should do business with you.

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  • Roadblocks to CRM Success

    Greg Wells - AllCall Automotive Contact Centers

    Greg Wells

    When reviewing a dealerships operation with a Dealer or GM, the CRM story has become very familiar. It seems many dealerships face the same barriers to CRM success. The steps to knocking down these obstacles are to identify, isolate and eliminate. Seek and destroy if you will.

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  • Working With Today’s Buyer

    David Brotherton - Leedom

    David Brotherton

    When I first began my career, Buy Here-Pay Here was significantly different than it is today. Writing this, I feel like my father recounting how he had to walk two miles to and from school in a blinding snowstorm, uphill, both ways. We have all heard the tales before about how the past was a much simpler time and things just aren’t the same today as they were in years past. BHPH today is more competitive and more capital intensive than at any point in history; it is fairly obvious that, yes, times have changed. The business used to be focused on a lower-cost entry point and serviced customers who didn’t have nearly the same financing options that they have today. We really didn’t know how good we had it back in the day.

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